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About the Client

About Client:

The Regional Municipality of York stretches north from Toronto to Lake Simcoe and includes nine local municipalities. Strategically positioned in the Greater Toronto area, York Region is Ontario's second largest business centre and qualifies among Canada's largest Information and Communications Technology, Life Sciences and Financial Services business clusters.

The ventureLAB is a single point-of-entry for advancing new opportunities in technology in York Region. Located at the Markham Convergence Centre, the ventureLAB provides leadership in connecting business, academia, government and industry to create a strong network of interconnectivity that fosters global excellence in innovation.

Technology Marketing / Economic Development / Municipal / Government
MVP Partner:

About the Project

Delegation to OCE Discovery 2013
Use Case:
Trade Shows
Spring 2013

Organized by the Ontario Centres of Excellence (OCE), Discovery is Canada's leading innovation-to-commercialization conference, showcasing leading-edge technologies, best practices and research in Ontario.

VentureLAB organized and led the York Region delegation to OCE Discovery 2013, which included York University, Seneca College, and ten industry partners, all of which were showcased on the delegation's GreenRack displays.

  • Demonstrate technological leadership
  • Provide exhibitors with analytics data to prove ROI
  • Reduce environmental footprint

GreenRack in Action

Entry Points:



"We (ventureLAB) have had firsthand experience with the GreenRack solution when we coordinated a booth pavilion consisting of multiple exhibiting partners at the annual OCE Discovery Conference in 2013. Both the solution and the principals at GreenRack are a joy to work with. Their elegant solution is easy to use and provides obvious value to the conscience marketer that wishes to be more forward thinking and environmentally aware. We look forward to our continued association with GreenRack and would strongly recommend its form, function and merit."

By: Jeremy Laurin, President and CEO, ventureLAB

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